# Principles

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### KEEP IT SIMPLE.

When it comes to finances, complexity is never a good idea. If you can't explain how the system you are investing in works, you are most likely going to lose money. That's why we do our best to keep everything from [staking](../holder-incentives/staking "mention") to [royalties](../holder-incentives/royalties "mention") to our art style as straightforward as possible. We don't like it when joining a community requires hours of research. Simplicity is key.

### HONESTY AT ALL COST

Living under the tyranny of a dictatorial regime has made us truly appreciate the value of freedom of speech/expression. We will never censor ourselves, even if it means losing friends, followers, or capital.

### EDUCATE. DON'T CONDESCEND.

It may feel good to "destroy" people in conversations but in the long run you only make it if you are willing to help those around you. Crypto space is complicated and frightening to newcomers. There is no need to make it worse for them.

### ENJOY IT.

We are here to have a good time. If we are not enjoying what we do, no one else will. Every art piece, every part of the lore, every trait, and every artist we promote is something we personally find valuable.
